Rebecca Nicholson
Transformation—in how we build businesses, lead people and lead ourselves.
I’m Rebecca, usually Bex —a Growth & Leadership Partner and founder of The Next Shift and Magnetic Shift.
My work brings together business growth, leadership and personal transformation—helping businesses grow stronger and people build the clarity, confidence and self-trust to lead their businesses, teams and lives.
PROFESSIONAL EXPERIENCE
13 years in commercial growth and leadership.
€24M+
Revenue influenced
€1M → €8M
Revenue grown
0 → 40+
Teams built
PERSONAL EXPERIENCE
Growth + Leadership Consulting
The Next Shift
Growth and leadership for the next era of hospitality, wellness and experience-led travel.
I help founder-led boutique hospitality and wellness businesses grow, build stronger teams and become less dependent on the founder.
Working alongside founders, GMs and leadership teams, I bring an outside perspective while getting close enough to understand what is really getting in the way—and help turn priorities into action.
Support includes Commercial & Growth Audits, Focused Projects and Leadership & Team Coaching.
For boutique hotels, small hotel groups, retreats, wellness resorts and wellness travel businesses.
Coaching + Personal Transformation
Magnetic Shift
Transformation from the inside out.
From feeling stuck and living in survival mode to grounded, self-led and magnetic.
Magnetic Shift explores the beliefs, identities and patterns that shape how we live—and the inner shifts that change how we think, choose and live.
Through honest writing, lived experience, research and practical tools, I explore what it means to rebuild self-trust, reconnect with yourself and create a life that feels truly yours.
Burnout, identity shifts and major life changes can bring us to this work. The deeper journey is learning how to think, choose and lead ourselves differently.
Release. Rewire. Reconnect. Rebuild. Become.
Alongside the writing, I’m developing coaching support focused on burnout recovery, self-trust and personal change.
Growth without self‑abandonment.
I believe we can be ambitious and build lives that support our wellbeing, freedom and relationships.
That belief runs through my work: helping businesses grow through stronger leadership and teams, and exploring how we create personal change from self-trust rather than constant pressure to prove ourselves.
The questions are connected.
What are we building?
How are we leading?
And what kind of life are we creating?
I’ve spent 13 years helping businesses grow, leading teams and working with founders to turn ideas into action. What I’ve always enjoyed most is seeing potential—in a business, an idea or a person—and helping it take shape.
I’ve always loved travel, writing, movement and understanding people. I believe the more we understand ourselves, the easier it becomes to make choices that feel right for us—in our work, relationships and everyday lives.
But for a long time, work took up most of the space. Burnout forced me to stop and ask questions I’d been putting off: What do I actually want? What matters to me beyond achievement? And how do I build a life that makes room for all of it?
Travel, movement, nature and the communities I found along the way became an important part of my recovery. Being in places where I could slow down and reconnect helped me begin to rebuild. It also made me curious about the businesses behind those experiences, and how I could bring my skills into a space that had given me so much.
Bringing it all together.
As I rebuild, I’m bringing my experience and interests closer together. The idea of ikigai has helped me think about what I enjoy, what I’m good at, how I can help others and what I can build a livelihood around.
I believe we all have different skills and passions worth making room for. Finding where mine overlap has given me a clearer direction.
Through The Next Shift, I bring my commercial and leadership experience into hospitality and wellness, helping businesses grow and build stronger teams. Through Magnetic Shift, I explore self-trust, identity and personal change through writing and a developing coaching practice.
Both reflect what I care about: helping people see what’s possible and work out how to move towards it. Sometimes that means strengthening a business. Sometimes it means rethinking how we want to live.
My North Star is to build a business around my skills, interests and how I can help others—learning as I go, building meaningful partnerships and leaving plenty of room to live.
If this speaks to you, I’d love to connect.
Contact
Let’s connect.
For growth and leadership consulting, coaching enquiries or collaborations, I’d love to hear what you’re working through or building.